FACTS ABOUT SIGNAGE
• Approximately 68% of consumers believe that the quality of signage reflects
a company’s products or services.
• Almost 76% of consumers enter a store or business that they've never entered
before based on its signage.
• Nearly 75% of consumers say that they’ve told someone about a business
because of its signage.
• Around 67% of consumers purchased a product or service because a sign
caught their eye.
• Close to 60% of consumers say that the absence of signs deters them
from entering a store or business.
• More than half of all consumers believe that poor quality signage deters them
from entering a place of business.
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